OUTER GEAR
Aesthetic forecasting and CMF design for an outdoor brand.
NICHE TO NATION WIDE
As the brand grows, they seek to expand their reach beyond regional outdoorsmen to sporty students, fashionable moms, on-the-go environmentalists and beyond.
COLOR & PATTERN
A curated collection of colors and patterns are key to connecting with a broader national fanbase.
NEW AMERICANA
Western, prep, leisure and gorpcore trends emerge simultaneously. Each is a unique expression of the larger cultural shift toward reclaiming Americana in new and unusual ways.
BRIGHT POPS
Despite the rise in nostalgia, the industry is drawn to pop colors for seasonal highlights, leaving room for unique takes on heritage hues.
NEW RED, WHITE & BLUE
Relevant opportunity lay in a strange and subtle twist on classic red, white and blue in the form of plum, sand and sea.
PALETTES
Key colors raise awareness of additional colors in the existing palette by highlighting details in complementary hues.
PATTERNS
No where does the thread of New Americana come through more than in patterns, particularly plaid. Plaid spans from workwear to golf gear and everything between.
