TYKE TOOLS
Color design and strategy for a children’s feeding brand.
MINIMAL
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NATURAL
Two key cultural shifts converge to define a new era of children’s goods. As parents opt for the pared back subtly of minimalism and honest earthiness of naturalism, a more sophisticated approach to kids’ feeding, playing and learning emerges.
INDUSTRY
12 months of feeding, attire and accessory product analysis reveals emergent colors reflect the socio-cultural trends. Hues shift toward quiet pastels and natural neutrals with the occasional pop of vibrancy.
CONTEXT
Home styles of warm minimalism, outside in and more migrate into nurseries, reinforcing the sophistication of children’s hues with youthful accents.
COLORS
All 20 colors (6 core colors and 14 expansion colors) pay homage to honest ingredients.
Produce, grain and liquid inspired colors engage a youthful eye while encouraging healthy eating and seamlessly blending into a modern home.
PALETTES
Products are sold in sets of 2, 4 and 6. The food-inspired collections range from warm and playful to cool and calm.
